October 31st, 1923 was the day Mario Colombo and his wife, Irma, founded Manifattura Mario Colombo & C in Monza, Italy. As they began to manufacture clothes, they created the Italian brand Colmar with the name being a combination of his first and last name (COLombo MARio). After his sons took over, they grew in popularity as Colmar dug its roots into skiing, creating functional clothes for Olympic athletes. Today, the family's third generation runs the brand, continuing their work within Winter sports and conveying pieces of their history in the lifestyle clothes they offer.